Thursday, April 7, 2011

Stardock CEO Explains GameStop Impulse Buy, Steam Rivalry - PCWorld

PC World interviews Stardock's Brad Wardell. Stardock recently sold their Impulse digital distribution platform to GameStop.


"We're still in transition, still moving things around," says Wardell as we stand beside a wide, crescent-style front desk with a translucent blue overhang backlit by LEDs that matches Stardock's Saturn-like company logo. Stardock's on every floor now--even in the basement. Framed pictures on the walls highlight past triumphs, most of them press awards. I see a few shots of magazines I used to write for--gone now, like so many others. I glance toward a barely day-lit grayish area full of empty cubicles. 
"And that area back there?" I ask, pointing. 
"Where the Impulse team used to be," says Wardell, referring to Stardock's digital distribution platform.


Indie developer Blind Mind Studios (Star Ruler) have decided to leave the Impulse platform because of the sale.

Read the full article: Stardock CEO Explains GameStop Impulse Buy, Steam Rivalry - PCWorld

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